Newport There is 1
Being the most widely smoked brand of cigarettes in the US, Newport has really shown its ability to attract smokers in a wide variety of ways. By being dominantly smoked among the African-American populace, it’s no wonder that their sales are looking good. The brand also holds a really reputable lead in the menthol cigarette market (selling one third of all menthol cigarettes).
And although being primarily smoked by African-Americans, the cigarettes are no cheap expenditure, having above average price tag which is why they are considered a premium brand of cigarettes.
The brand has also received additional popularity by being promoted by famous rap artists such as Biggie Smalls, 2Pac as well Three 6 Mafia so it is no wonder that they’re such a respected brand in the US thanks to these famous rappers and their testimonial. And it’s recently gained some popularity among other ethnicity groups besides African-Americans in the US as well.